A highly purified, water-soluble salt form of the naturally occurring triterpenoid, Ursolic Acid, known for its:

• Anti-aging/Anti-wrinkle effect by virtue of its potent inhibition of the enzyme elastase and stimulation of collagen synthesis.
• Significant anti-inflammatory effect that can be used to advantage in combination with anti-oxidants in sunscreen, anti-aging and make-up foundation products for sensitive facial skin.
• Excellent water solubility and ease of formulation compared to the acid form of Ursolic Acid

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